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EXPERIENCES

Type
Name
Description
Company/Institute
Sectors
Details
Chief Operating Officer
At MOIC Digital, we specialize in crafting high-quality, white-labeled content for Web3 companies looking to scale and engage global audiences. From deep technical reports and market insights to Twitter threads and articles, we help crypto protocols and blockchain startups communicate their value with precision and impact. Our goal is to simplify complex narratives, drive user engagement, and free up founders and teams to focus on innovation and growth. As COO, I lead operations and strategy, ensuring our delivery aligns with the evolving needs of Web3 clients worldwide.
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Head of Product
• Collaborate on the design of innovation strategies and efforts for our portfolio companies, plan and run innovation workshops to help clients ideate, validate and implement new business models, product and growth strategies, conduct competitive analysis and user research to guide decision-making; • Developing and improving tokenomics, governance models and incentive structures for blockchain-based projects; • Design and implement go-to-market strategies, including points programs, partnerships, exchange listings, and marketing initiatives focused on engagement and acquisition; • Collaborate with product and engineering teams of portfolio companies to define and prioritize resources and product roadmap.
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Senior Product Manager & Growth
• Management of a product and growth team made up of two product designers, community manager, moderators, growth analyst, motion designer and a quality assurance; • Application of agile methodologies with the CEO to structure design, development, marketing, and community processes; • Support the development team (CTO+ 4 frontends) with business rules, user stories, software quality, prioritization, planning, and execution of sprints; • Support in growth campaigns with product go-to-market strategy, extracting blockchain data from competitors with SQL and Flipside, and configuring tools such as GA, GTM, Microsoft Clarity, Safary Club, Tide, Zealy and Cookies3; • We went from zero to 10K followers on Twitter, 6K members in the community, and 30K views on the website and dApp on testnet; • At testnet launch, we got more than 3K unique users (wallets).
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Product Lead & Growth
• As part of our strategic initiatives, we have repositioned the company, introduced a free/community version of our software, and implemented product-led growth strategies to enhance our offerings and expand our user base. • B2B competitor research, development of a new value proposition, impact analysis on the company's business model, and creation of product data reports for investors. • Management of a designer, seven devs, and a community manager/writer • Deliver a new website, new product onboarding, smart contract data indexer, the launch of DeFi SDK features, and technical product documentation (gitbook).
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Sales Consultant
• Management of potential customers and leads through pipelines and CRM; • Writing sales scripts, objections and competitive differentiators; • Market and customer research; • Meetings and for strategy alignment; • Prospecting via Linkedin and advertising in web3 communities.
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Product Consultant
Development of web3 product research in the areas: • Traceability of agricultural production, industry, and retail; • Travel, accommodation and daily allowances; • E-commerce for local organic producers and importers of cannabis.
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Product Manager & Growth
• Designing, developing, testing, and launching new features and improvements. • Implementation of agile methodologies and organize areas; • Management of two designers, five developers, two data analysts, a business developer, a community manager, and a mkt/growth analyst; • Quality assurance by testing all new features; • UX research with qualitative and quantitative methodologies through interviews, forms, and iteration with the community; • $600K invested and 2K unique users.
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Product Manager & Growth
• Supported the development of a new website and improved the database and algorithm, which brought analysis and insights to the management of Kassandra Finance's portfolios; • Supported the planning of content, creatives, and copywriting for Twitter, which will be used as an acquisition channel for Kassandra Finance; • Millions of data were processed: cryptocurrency market data, influencers, communities, hashtags, and correlations between them using Neo4J; • Competitors: LunarCrush, Coinmarketcap, Coingecko, etc; • Same Kassandra team, same management processes, and the two products have continuously evolved in parallel.
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Product Owner LATAM
• Work with internal clients and apply best practice methodologies to determine business requirements and to define solutions to address business, process, information, and system problems, improvements, or change; • Analyze, transform and ultimately resolve business problems with the help of technology; • Deliver business projects in line with sponsor requirements and enterprise architecture; • Proactive development and deployment of enhanced services and platforms, covering all the functional aspects from service/product definition through to build and deployment; • Ensure the identification and documentation of operational gaps including user guides, templates, test cases, and related user training;
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Product Owner
• Identify the needs of the client, the market, and the business, through the knowledge of their routines and processes, evaluating the demands, and forwarding to the external or internal areas; • Interact with clients to survey needs; • Monitor the evolutions and deployments in customers; • Conduct technical visits to monitor the health of the operation in customers; • Assist in the preparation of communication forms for the client; • Transform your analysis into specifications for the product; • Perform estimation and measurement of demands and software projects.
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Product Ops LATAM
• Development and customization of advanced IBM support platform. Customization according to business needs following ITIL standards and service contracts. • Advanced IT support and product analyst for Softplan's first international customer, Colombia, answering tickets in Spanish. • Activities: Systems analysis and improvements, database management (SQL), error logs audits, configuration of automatic routines and servers, conducting supporting reports, QA, etc
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IT Support N2
• System error analysis; • Database management; • Log searching; • Server configuration; • Quality Assurance; • Coding scripts in SQL; • System audits.
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IT Intern
IT training internship program: 6 months of intensive studies with the most experienced employees in each area of ​​Softplan. • 3-tier architecture (Application, server, data), database administration, server service configuration, error analysis, usage reproductions, etc.
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Operations Manager
• Business control through a complete ERP system: inventory, products classification, taxes, costs, inputs and outputs of fiscal notes, reports generation, bills accounting, etc; • Brand positioning on social networks and execution of growth strategies with automated bots and local influencers; • Analysis of requirements for developing an E-commerce for the supermarket, automation of sales and support via WhatsApp. • Creation of financial analysis spreadsheets and auditing with the accounting team; • Store management, sales, purchasing, pricing, job determination, and employee training.
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Type
Name
Description
Sectors
RunesLand
Runes Land is an all-in-one Bitcoin-native platform for creating, launching and trading Runes. As a launchpad within the Bitcoin Runes ecosystem, it enables seamless integration with BTC assets, offering tools for etching, minting, deploying and gamifying Runes through apps and games. I contributed to the development of the product, go-to-market strategy, narrative creation, investment outreach and design, supporting the project’s positioning as a key player in Bitcoin’s new token economy. With robust infrastructure, low fees and an intuitive interface, Runes Land empowers developers and users to participate in decentralized governance, community engagement and the growth of a vibrant NFT and DeFi ecosystem.
ENGIE Brasil Hackathon
Secured 2nd place at the ENGIE Brasil hackathon hosted by ACATE - Catarinense Technology Association. Led a multidisciplinary team to develop a streamlined solution for purchasing in the Free Energy Market, integrating Salesforce CRM with document submission, risk assessment algorithm, and automated contract creation. Utilized Python, bash, and public query APIs. Also presented my first pitch.
UIDi Therapies & Technology
UIDi Therapies & Technology is a specialized company in the cannabis market, leveraging founders' expertise. Our offerings span two key areas: proprietary platforms like Cannabis 360® and Dose Ideal®, catering to medical cannabis needs and facilitating consultant-patient connections, alongside supply chain and consulting services providing access to certified manufacturers and industry services across Brazil, the US, Canada, and LATAM.
Global Legal Hackathon
We developed a LGPD solution akin to GDPR, which helps users identify companies storing their personal data via a computer extension that reads email inboxes. The software allows users to manage data rights by querying companies, automating deletion or modification requests, and integrating with regulatory bodies in case of disputes or unexercised rights.
Inova TRT 12 Hackathon
We addressed the dissatisfaction of lawyers with the PJe system, focusing on usability and performance issues. Our team developed a petitioning interface that reduces filing time by 14 minutes, allows attachment of multimedia files, and prevents appeals from being dismissed due to lack of proof of payment.
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Digital Product Leadership
• Fundamentals • Business Strategy • Problem Discovery • Solution Building • Metrics and Data Analysis • Leadership and Negotiation
Digital Product Management
• Hypothesis Driven Development • Product Management • Agile • Lean Startup • Product/Market Fit • Innovation Pipeline • Agile User Stories • Agile Software Development • Software Development Life Cycle
UX Design - User Experience
• Design Thinking • User Research • Needs Statement and User Journey • Usability and Prototype • Interaction Design • Usability Tests • UX Writing • Design Strategy • Design Foundation
Bachelor of Technology - Information Security
Taked a break • Computer Network • Information Security Management • Encryption and Digital Certification • Project Management • Cybersecurity • Secure Application Development • Digital Law • Systems Audit • BlockChain • IT Governance • Computer Forensics
Bachelor of Laws - LLB, Privacy
• Business Law • Intellectual Property • Privacy • GDPR and LGPD
Bachelor of Science - Chemistry
After my high school achievements in the National and State Chemistry Olympiads I decide to went to the Bachelor and Technician in Chemistry at UFSC; • Left college to start a family business, mainly as an Operations Manager at a Supermarket.
Achievements
During high school at the Chemistry Olympiads: • I won a Silver medal at the State Olympiad in the first year. • Bronze medal at the State Olympiad in the second year. • Honorable mention at the State Olympiad and represented the state at the Brazilian Chemistry Olympiad in the third year.
Certifications
• Business Law for Managers - LinkedIn • Understanding Intellectual Property - LinkedIn • Become a GDPR and Data Privacy Expert - LinkedIn • Project Management - Fundação Bradesco • Cybersecurity Bootcamp - IGTI • Product Management - Garage Criativa • Product Owner Bootcamp - IGTI • Interaction Design: Structure - LinkedIn • Behavior-Driven Development - LinkedIn • Requirements Elicitation and Analysis - LinkedIn • Blockchain Business Masterclass - Moralis Academy • EF Standard English Test 72 - C2 Proficient - EF Education First • Product-Led Growth Fundamentals - ProductLed • Blockchain & Bitcoin 101 - Moralis Academy • Ethereum 101 - Moralis Academy • Twitter for Creatives - Twitter • Launch and Connect - Twitter • Performance Fundamentals - Twitter • Cross Border Advertising - Twitter • Product Academy Fundamentals - McKinsey & Company • Product Analytics Certification - Product School • Maratona de Métricas 2.0 - Produtos Incríveis • Product-Led Growth Certification - Product School • Fintech 101 - Moralis Academy • DeFi 101 - Moralis Academy • DeFi 201 - Moralis Academy • PACC - Professional Agile Coach Certified - AIB Institute • Solidity Certification Course - Programming Hub • FLAPS Team Evolution - FTE - FLAPS • Ads Manager Fundamentals - Twitter • Conversion Tracking - Twitter • Campaign Planner - Twitter • Blockchain - Programming Hub • Marketing Fundamentals - LinkedIn • Marketing Strategy - LinkedIn • LinkedIn Content and Creative Design - LinkedIn • LinkedIn Certified Marketing Insider - LinkedIn • Product Launches 101 - Appcues • Certified Activator of Competitive Intelligence - Crayon
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Member | Web3 Growth Leaders
Safary is a community-first company rebuilding the marketing stack in web3 starting with attribution. Web3 teams use our platform to understand their marketing CAC, channel ROI, and customer LTV. Safary is a private community of top Web3 growth leaders from Alchemy, Animoca Brands, Arbitrum, CoinMarketCap, ConsenSys, Dapper Labs, Decentraland, Hashflow, Ledger, Magic Eden, MetaMask, MoonPay, Nansen, Polkadot, Robinhood, TreasureDAO, Unstoppable Domains, Zynga and 200+ web3 companies. Members exchange insights and work together to reverse-engineer web3 growth tactics seen in the wild 🦁.
Advisor | Web3 Services
The first junior enterprise in Brazil and Latin America to research, work, and execute projects in the field of Blockchain and Cryptoassets, located at the Federal University of Santa Catarina (UFSC). This non-profit organization founded by students and technology enthusiasts is focused on the development of future professionals.
Member | Investment DAO
Alma is a decentralized organization of entrepreneurs, executives, and makers with the mission to create synergy and foster the global movement that is being born out of Web3 initiatives. We are creating the best community of serious and positive impact for Web3 companies in Brazil, connecting entrepreneurs with mentors, investment funds, venture capitalists, and professionals in the market. We provide the most consistent content to educate and help consumers transition to Web3.
Member | Innovation Hub
We are the business hub of Primavera Office, home to five investment funds, startups, accelerators, and institutional players. With a rich and complementary ecosystem, we provide space for both established companies and those with high growth potential. This diversification creates a unique and valuable atmosphere, driven by business events, daily exchanges, and a constant pursuit of synergy, strengthening connections and propelling collective success. Situated in Florianópolis, known as the Brazil's Silicon Valley, Hub Primavera fosters opportunities that make it an ideal space for business development. We are the home to companies such as Stone, ABSeed, Invisto, Condoconta, VAAS, Catarina Capital, Barrah, Darwin, Zaros, Voltbras, Linedata, Me2, Sonica, Blockful, Klave, Arka, and Hack-a-chain, collectively shaping the future of innovation.
Vice President and Legal Advisor | JCI São José
We are enterprising young people turning challenges into opportunities in over 100 countries. Through projects, events, training and programs, our members are leaders in their communities in and in the world. • JCI São José Co-founder
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